Platform Overview
Real-time metrics across all VendorDesk vendors
Total Users
2,847
All-time registrations
↑ +143 this month
Active Pro Subscribers
1,924
67.6% conversion rate
↑ +76 net this month
Monthly Revenue (MRR)
₦5.77M
1,924 × ₦3,000
↑ +18% MoM
Orders Logged (Total)
84,291
Across all vendors
↑ +2,341 today
Daily Active Users
891
31.3% DAU/MAU ratio
↑ +42 vs yesterday
Churn This Month
67
3.5% monthly churn rate
↓ -8 vs last month
Monthly Revenue Trend (₦M)
2025–2026
₦5.77M
April 2026 MRR
+₦228K net new
vs last month
May 25
Apr 26
Recent Signups
| Vendor | Plan | Joined | Orders | Status |
|---|
System Health
Platform Uptime
99.97%
API Response
142ms avg
Errors (24h)
3 minor
Storage Used
34%
Active Sessions
1,204
DB Queries/min
8,432
Today's Activity
New Signups
14
New Orders Logged
2,341
Payments Recorded
1,892
Revenue Generated
₦7.2M
WhatsApp Orders
51%
Instagram Orders
31%
TikTok Orders
18%
Top Vendors by Revenue
Analytics
Platform-wide trends and insights
MRR
₦5.77M
Monthly Recurring Revenue
ARR
₦69.3M
Annual Run Rate
LTV
₦26.4K
Avg Lifetime Value (8.8mo)
CAC
₦1,200
Customer Acquisition Cost
User Growth
Conversion Funnel
Trial → Pro Rate67.6%
Visitor → Signup15.5%
Orders by Channel
Revenue Health Metrics
New MRR (Apr)+₦429,000
Expansion MRR₦0
Churned MRR (Apr)-₦201,000
Net New MRR+₦228,000
Churn Rate3.5% / month
Quick Ratio2.1x
All Users
2,847 registered vendors
| Vendor | Owner | Phone | Plan | Joined | Orders | Revenue | Status | Actions |
|---|
Subscriptions
Manage active Pro subscriptions
Active Pro
1,924
Paying subscribers
Free Trial
923
In 14-day trial
New This Month
+143
New Pro conversions
Expiring Soon
89
Within 7 days
Subscription Health
New Subscriptions (Apr)+143
Renewals (Apr)1,781
Churned (Apr)-67
Net Change+76
Expiring Renewals (Next 7 Days)
Pro Subscribers
| Vendor | Plan | Started | Renews / Expires | Renewal | Revenue | Orders | Actions |
|---|
Churned Users
67 users who cancelled or lapsed this month — re-engage them
Churned (Apr)
67
Lost this month
MRR Lost
₦201K
67 × ₦3,000
Recoverable
~40
With win-back offer
Churned User List
| Vendor | Owner | Churned On | Reason | LTV | Total Orders | Actions |
|---|
Revenue & Finance
Subscription billing and financial overview
MRR
₦5.77M
Monthly Recurring Revenue
ARR
₦69.3M
Annual Run Rate
Net MRR Growth
+18%
Month over month
ARPU
₦3,000
Avg Revenue Per User
CAC
₦1,200
Customer Acquisition Cost
LTV:CAC Ratio
22x
Excellent efficiency
Revenue by Month
May 2025
Apr 2026
Subscription Health
New Subscriptions (Apr)
+143 (+₦429K)
Churned (Apr)
-67 (-₦201K)
Net New MRR (Apr)
+₦228,000
Transaction History
| Date | Vendor | Type | Amount | Method | Status | Ref |
|---|
Billing & Plans
Manage pricing, plans, and payment methods
Starter Plan
FREE₦0
14-day trial · No card required
Max Orders20
Max Products5
AnalyticsBasic
CSV Export✗
Team Members✗
Active Users923
⭐ MOST POPULAR
Pro Plan
FEATURED
₦3,000
per month · Cancel anytime
OrdersUnlimited
ProductsUnlimited
AnalyticsFull
CSV Export✓
Team Members✗
Active Subscribers1,924
Business Plan
PREMIUM
₦5,000
per month · Priority support
OrdersUnlimited
ProductsUnlimited
AnalyticsAdvanced
CSV Export✓
Team MembersUp to 5
Active Subscribers0
Payment Methods Accepted
✓ Bank Transfer (GTBank)
✓ Paystack
✓ Opay
✓ Palmpay
Activity Log
Live platform events and audit trail
DAU
891
Daily Active Users
Orders Today
2,341
Logged by vendors
Logins Today
1,204
Unique sessions
Uptime
99.97%
Last 30 days
Platform Event Feed
Live
Admin Settings
Platform configuration and system preferences
General
Billing Config
Notifications
Access & Security
Integrations
General Settings
Billing Configuration
Notification Settings
New Signup Alert
Email when new vendor signs up
Churn Alert
Email when subscriber churns
Daily Revenue Summary
End-of-day revenue digest
System Error Alerts
Alert on 5xx errors or downtime
Expiring Subscription Digest
Daily list of subs expiring in 7 days
Access & Security
Integrations
PaystackConnected
FlutterwaveNot Connected
SendGrid (Email)Connected